Ideademic

And just like that, Elementary becomes Ideademic.

Here’s to a moment of evolution among our medley of firsts, iterations and lessons that we’ve experienced over the last four months.

We write to share the stories of Ideademic, past and present, and shed a little light on our up to now decidedly vague startup.

The name change marks lesson number one, our first encounter with pseudo-marks. We’re saving that for a post all to its own because, frankly, it’s a long enough story and doesn’t belong in an introduction.

But we do!

Ideademic is the no-longer-secret love child of Brittany and Jacob Reiff. Actually it’s more of a holding company for our mix of ideas made manifest, but the love child thing got your attention right?

This final week in September finds us wrapping up(for what feels like the tenth time) what we’re calling our kindergarten project, The King. Just a few days ago we completed a live refresh of that site, with an emphasis on conversion and sexying it up a bit. That retelling also deserves its own place, so more to come.

Now we’re moving onward into the real estate space; not coincidentally, our elementary project. We’re pretty sure in this fairly busy space we’ve carved a little niche all our own. Soon, we’ll let you be the judge.

The progression we mention, using the school days metaphor, is how we envision building Ideademic into a self-sustaining, profitable business. Simply put, our approach is to rally around attainable successes, bite off what we can chew, celebrate each victory along the way, then take a bigger bite and do it all over again.

An introductory explanation of Ideademic would not be complete without a mention and tip of the hat to our rad investors and advisors. We hope someday to share their wisdom and experience on this blog, but for now we’re keeping them all to ourselves.

To sum up who we are in one sentence: We’re a husband and wife team living and working out of our dog’s playpen, otherwise known as our little studio in the sky in our favorite city, Portland, OR.

To the Portland community who has embraced us so warmly and with a very fair “WTF do you do?”, thank you for asking. We welcome the interrogation; it keeps us on our toes.