Ideademic

The King’s empire is growing. We’re happy to announce The King Affiliate Program.

It’s something we’ve been wanting to do since the redesign back in October, but out of the kindness of our sweet hearts we created a hurdle for ourselves in launching said affiliate program. More on that in a few.

So why should you join? Why should you care?

Because you can make money!

Customers, bloggers and friends have been asking us for it. Impressed with The King, seeing a good match between their readers and our product, or just plain nice, they’ve been eager to toss up a banner and help us get the word out.

To those of you have kindly promoted The King for free, we say Stop! It’s a bad economy, let us pay you for it!

The gist of how the program works is: you sign-up as an affiliate, link to The King (via your blog, Twitter, whatever), a person clicks that link, arrives on our site and purchases a King (or ten), you get a piece of that sale. Sweet, no?

Strategery

What’s in it for us? A few things really.

Sure the obvious is this is marketing, marketing’s purpose is to drive sales and therefore increase revenue. Good. Great!

However, almost equally important for us, if managed well and enticing enough for our affiliates, this can be a fairly passive form of marketing, giving us the time we need to continue forging along on our new project while incrementally building the business of The King.

Why we didn’t do this sooner (aka Have you noticed we changed the return policy?)

For the last four months we’ve sold The King with a year-long return policy, giving our customers a full year to ensure happiness with the product, as we were confident they would be. Customer surveys showed that the return policy was a fairly strong selling feature, but not a deal breaker. We realized that we could exhibit our confidence via a friendly 30-day policy with free shipping both ways and still instill in our customers that this is an exceptional product. (Everybody who purchased prior to the change keeps their 1-year policy.)

By making that change we are now able to offer an affiliate program.

See, the problem with a year-long return policy in conjunction with an affiliate program is that it can be taken advantage of. Not cool. An open window for massive returns long after an affiliate check has been paid was not a position we were willing or able to be in.

So hop to!

We do encourage you to check out the details of the new program. Those commissions certainly add up and we’ve made some sexy creative. If you do wish to make your own, just contact us. We’re really flexible.

And if it’s not for you, we get it. We just ask if you know someone who might be interested, please send them our way.